Discover the simple FB Ads system that puts your face, your story, and your offer in front of thousands of local homeowners — every single day — while you're on the job, at dinner, or asleep.
Free 30-min strategy call · No contracts · Central Florida only
"Whatever you do, work at it with all your heart, as working for the Lord, not for human masters."
Colossians 3:23
Read this carefully
You do incredible work. Your finished kitchens, pools, and renovations speak for themselves. But right now, while you're reading this, a homeowner three miles away is scrolling Facebook — looking for exactly what you do — and they're about to hire your competitor. Not because your competitor is better. Because your competitor showed up first.
Every contractor starts on referrals. But referrals aren't a strategy — they're a gift. One slow season, one dry spell, and suddenly your crew has nothing booked. You can't scale what you can't control.
You post. Maybe 40 people see it — most of them your cousins and old coworkers. The algorithm decides who hears from you, not you. That's not marketing. That's hope.
You're managing crews, quoting jobs, satisfying clients. You don't have six hours a day to chase leads online. Every hour you spend on marketing is an hour you're not running your business.
Right now. While you're reading this. The contractor down the road is spending $20 a day on Facebook and showing up in the feed of every homeowner in your zip code. Every day you wait is a day they own your market.
Here's what nobody tells you
It's not price. It's not quality. It's not reviews. It's familiarity. Homeowners hire the contractor they've seen the most. The one who feels like they already know them. The one who showed up in their feed three times before they ever picked up the phone.
Facebook Ads is how you become that contractor — in your city, in your zip code, with your face and your story — for the cost of a single professional video. Except instead of playing once and getting buried, it plays every single day. Forever.
Imagine your most convincing sales conversation — the one where the homeowner said "yes" without hesitation. Now imagine that conversation running 24 hours a day, to thousands of people, while you're on a job site or at your kid's game. That's what this does.
Instagram shows your post to whoever it wants. Facebook Ads lets you walk into the exact neighborhood, income bracket, and homeowner profile most likely to write you a $20,000 check — and introduce yourself. Every morning. Every night.
You've probably already paid for a professional video — a brand shoot, a promo reel, something that looked great and got posted once. Then it disappeared. This is the same investment, except instead of collecting dust, your content is scripted to convert, targeted to the right homeowners, and running every single day. One produces nothing. The other produces jobs.
Three years ago, FB Ads was a competitive advantage. Today it's the price of admission. If you're not showing up in the feed of local homeowners, you simply don't exist to them. Your competitor does. This is the floor — not the ceiling.
A word from Alejandro
"I've met contractors across Central Florida who do $50,000 kitchens and $100,000 pool builds — and their next-door neighbor has never heard of them. That's not a marketing problem. That's a stewardship problem."
I believe every business owner has been given a specific story, a specific gift, and a specific community to serve. The skill in your hands. The reputation you've built. The family counting on you. None of that happened by accident.
But here's what I've seen over and over again: the most talented people are often the best-kept secrets. They wait for referrals. They hope someone tags them on Facebook. They undercharge because nobody knows what they're truly worth.
Running Facebook Ads isn't just smart business. It's faithfully using every tool available to amplify the message and mission God placed in your hands — so more families in your city can experience your work, trust your name, and transform their homes. You've been given dominion over your local market. It's time to walk in it.
What you get
Most marketing agencies take your money, hand your account to a 22-year-old, and send you a PDF report once a month. That's not this. I personally drive to your location, script your ads, stand behind the camera, and coach you through how to deliver your story on video. Then I build and run the campaign myself.
Done-With-You · On-Site · Central Florida Only
This is not for everyone
I take on a limited number of clients each quarter so every campaign gets my personal time and attention. If you do high-ticket residential work and you're serious about owning your local market — read on.
If your average project is $5,000 or more — and a homeowner has to trust you before they sign — this was engineered for you.
Straight from the field
"I've been remodeling kitchens for 11 years on pure referrals. Within 60 days of running ads with Alejandro, I had homeowners calling me who already knew my name, had seen my work, and just wanted to know when I could start."
— Kitchen Remodeler, Central Florida
The only question left
Six months from now, one of two things will be true. Either you'll own your local market — homeowners in your city will know your name before they ever search for a contractor — or your competitor will. The gap between those two outcomes is one 30-minute phone call.
Book a free discovery call. I'll look at your market, your current presence, and your goals — and I'll tell you exactly what it would take to make you the most recognizable contractor in your city. No fluff. No pitch. Just a clear, honest plan.
I take on a limited number of new clients per quarter. Central Florida contractors only. If you're serious about growth, don't wait.